Hospitality Services - A integral part of Events

Event Management & the importance of Hospitality Services


- A New Trend in a the Event Industry                                                                                          

What is an event and who is an event manager?


Event- it is something that happens or takes place, especially one of importance.       

Event Managers…..Well manage events. An event needs to be managed well if it wants to achieve its goals.

It is known how the style of event management has come into trend and bombarded its importance in the event industry. However, Event Management has multiple challenges if thought about, due to its advanced nature. Inadequate time, budget, travel, housing, cancellations and security could act as challenges faced by event managers, but most of the above chances fail to occur in all cases, one is always on its toes for unforeseen circumstances. An event manager is always prepared for adverse situations and is geared up with advanced technologies and skills to tackle it all.

Well, imagine, if event managers could face such problems, what would be the case for a gentleman trying to figure out things on their own at their family functions or events.

It is indeed necessary to hire an event manager, not only to smoothly carry out the agenda of the event, but also because it requires professionalism and accuracy.

Earlier, event management was no fashion. Outsourcing work to an agency and depending on them for an event was not how things were done back then. Soon the deficiency of time and lack of resources led to the beginning of agencies providing management services.

For any event, big or small, to be executed clearly, proper planning is to be done. For which, a professional is required to get things into places not only effectively, but efficiently. Slowly the trend of hiring an event managers came into trend. An Event Manager would understand the goals and objectives of the client and make it its agenda. He would improvise those ideas in a way that they would be showcased in a delightful manner.

Once, the buzz for hiring a separate agency to handle multiple vendors and departments came into trend, people started following the same. The event management agencies began to handle multiple departments such as, hospitality, logistics, designing, printing, artists, vendors, décor, security, light, sound and many more.

As time passed by, it wasn’t easy for a single agency to crack all departments at the same moment of the spectrum.It needs change-makers to see an opportunity and execute it. There are many dreamers, but what this world needs are doers. This gravity of the situation led to the enlightenment for a totally new department as an agency on its own, Event Hospitality & Logistics Service Provider.

Who are Hospitality & Logistics Service providers and what is their scope of work?

There are multiple warehouses for fabrications, sound, flower props and more. Each warehouse owner is a vendor who provides his products to the event management firm.Likewise, an agency was formed wherein professional individuals having the skills and poise of handling guests and outstanding in client servicing, came together and served as one single vendor- Hospitality & Logistics Service Provider.Event management organizations now had the liberty to outsource almost all services and variable departments through multiple agencies. Things became less exhaustive and management became less demanding.

Hospitality Agencies now took the lead. They transformed a department into a full-fledged organization. The concept was definitely new, but spellbinding. Entrepreneurs started taking lead and inaugurating themselves as one. Least they knew that it wasn’t an easy task.

Festal's Hospitality Group was amongst the first few agencies who came into the arena for its Hospitality Services. Akanksha Jain &Devang Jain being the Directors of the company gave their brainchild a new beginning.All Event Managers now had to finalize their clients, the budget, book vendors and coordinate with them until the main on ground execution took place.

Earlier Hospitality services only included guest handling and Coordination with hotels. This enabled ease to event management agencies who commit the handling of the entire event. Guest Handling was not the responsibility of a separate agency and all that was to be done was to supervise them. Soon, Agencies like Festal’s Hospitality Group introduced services that changed the meaning of Hospitality & Logistics Service providing agency. They had a broad toolkit of skills and knowledge that drew professionalism and discipline. They set a benchmark in the industry.

Hospitality now became very elaborate and people felt the need to hire an agency for the same.

The process now became very detailed and precise. This changed approach and purpose BECAME A BIG GAME CHANGER in the event sector. The Management firms now had to introduce the Hospitality Agencies to the client for better clarity and detailing. This not only made them closer, but also bridged the gap in regards to time and space. Every tiny detail was required to form the perfect outcome for each and every client. Starting the meeting with their family details and understanding their status quo was the priority. This enabled better connect and familiarity with the client.

Hospitality services exceeded guest expectations and accommodated their ever changing needs to stay relevant. The client does not just pay to entertain the guests but also for them to feel godly. This was the catch. Hospitality agencies provided this kick to the client and the guests.

Hospitality Agencies have set a new trend in the Hospitality sector. With their skills and abilities they can build an event from scratch just by building relations. The key to hospitality is the connect with the client and winning their hearts.

India has taught us a lot. Atithi Devo Bhava, meaning The Guest is Our God. It is in our genes to serve and the Hospitality Agency has grasped the deal to make the best out of it.Services when provided full heartedly, never seem compelled. The Hospitality Industry is not only a profession, it is an emotion that can not only be felt but relieved. It stays as footprints in the sand of memories.

Hospitality Services have also changed over time. It wasn’t an easy task for families to have faith in an alien agency and handover their beloved guests personal details and lavish valuables. They kept intervening with the agency and wanted to get involved in the process. This did let them have the liberty and we could gain their trust, however, it would get tedious at times. Multiple peoples involvement would lead to multiple inputs, feedbacks and TASTE! It as a task!

Soon hiring Hospitality Agencies started to become an ease to the family. They understood the company's objective and process, and how they would decrease the family’s workload. Handover was given to the firm and liberty was achieved.

Hospitality Management became a need.


Today, the event industry has developed and grown over the years. It has set multiple trends and will continue to do the same. With each new day coming nearer, something fresh and innovative is yet to be discovered. New departments, new skills and new techniques, they still hold a huge scope in the event industry. Hospitality took the leap and stepped uphill. Even today it is spreading its wings as it expands its scope of work for a particular event. Without limiting itself to guest handling and RSVP only, today hospitality agencies put their hands forward to help the client from choosing their destination venue, designing and printing, logistics, hampers and giveaways and much more.

The Event Industry has a lot more to see in the coming future. Cheers!


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